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Ruchita Rathi
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Senior Director, UX · AI-native enterprise · Bay Area
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Work

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17+ Years in UX leadership
275K Console visitors at AWS
300+ SaaS customers launched
58K Dev hours saved
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I design AI-native product systems that scale, ship fast, and earn customer trust — with 17 years of receipts across AWS, CyberArk, Docker, and Smule.

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Selected Work.

( _©2026 )
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Innovation at AWS ↗
Innovation at AWS Console CX · Platform Strategy · Solo IC
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Scaling Venafi to CyberArk to PANW ↗
Scaling business from Venafi to CyberArk to PANW SaaS 0→1 · Machine Identity · Senior Director
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Design Thinking at Docker & Synopsys ↗
Design thinking at Docker and Synopsys Platform UX · Cluster Federation · DockerCon 2018
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Smule App Design ↗
Smule app design Mobile UX · Social Platform · iOS & Android
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Strengths.

Get in touch +
( 001 )
Systems Thinking

End-to-end system mapping before a single screen is drawn — APIs, org dependencies, and user journeys treated as one model.

( 002 )
Shipping at Speed

6-milestone delivery plans. Decoupled backend dependencies. 2 months saved at AWS. Designers shipping MUI directly at Venafi.

( 003 )
AI-Native UX

Trust design, agentic workflow patterns, and transparency at scale — for AI products that earn confidence before they ask for it.

( 004 )
Org Leadership

Customer panels replacing roadmap opinions. 12K tickets synthesized into priorities. VP-level alignment without losing the user.

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17 years. 4 companies. Products that scaled from zero to enterprise — at AWS, CyberArk, Docker, and Smule.

Impact is
the only metric.

30K → 275K console visitors. 58K dev hours saved on a single pivot. 0 → 300 SaaS customers. 66% friction reduction across 18 workflows. The work shows up in numbers.

275K

Unique console visitors at AWS ECS. Was 30K at project start.

58K

Dev hours saved by decoupling one roadmap dependency.

300+

Enterprise customers on Venafi SaaS — launched from zero.

66%

Console friction reduced across 18 workflows, 110 parity items.

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( Recommendations )

Leaders who brought hard problems — and left with shipped products.

“Ruchita ran viewing parties so our VPs could watch real users struggle. That one session did more for roadmap alignment than six months of decks.”

Senior Engineering Manager

Amazon Web Services · ECS Console

“She synthesized 12K customer tickets into a prioritized roadmap the entire leadership team aligned on. In one session. That’s not a designer skill — that’s executive leadership.”

Principal Product Manager

CyberArk · Venafi

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My Process.

Every engagement starts with a system audit — not a wireframe. I map what exists, where it breaks, and what business outcome the design must move. At AWS I produced end-to-end journey maps for 18 workflows and 110 parity items before a single new screen was proposed. The framing is the work.

I run customer panels, synthesize support tickets at scale, and host user testing viewing parties with leadership — so roadmap decisions are grounded in real behaviour, not internal assumptions. At AWS I synthesized ~12K tickets and distilled 25 customer interviews to drive 7 UX-led asks into OP1. Data doesn’t just inform the design. It wins the room.

I scope releases in milestones that ship real value and let the org learn in production. At AWS I defined 6 delivery milestones saving ~2 months of schedule under 90% team attrition. At Venafi I structured a Figma→MUI pipeline so designers shipped production components directly. Shipping frugally is not a constraint. It’s a strategy.

The most leveraged design work happens at the API layer — not the UI layer. At AWS I visualized 10+ API touchpoints to influence 2 CloudFormation templates, enabling single-click workflows engineering had previously said were impossible. At Docker I brought FE and BE teams into hi-fi reviews early to model cost tradeoffs before commitments were made.

Misalignment kills products before bad design does. I use journey maps, vision artifacts, and workshop facilitation to create a single shared model across PM, engineering, and leadership. At Docker I reduced 10 competing PRDs to 5 prioritised initiatives in a single quarter through structured empathy mapping. Alignment is a design deliverable.

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